Pre-Forum Session: How to Boost Sales by Understanding Gender Dynamics
Join Ashden and the Whitten & Roy Partnership in Nairobi to discuss the results of a new Ashden study exploring how women and men make decisions about solar energy, how they pay for it, and how solar impacts them differently. Join us over breakfast to explore the valuable lessons for clean energy enterprises in East Africa and beyond. See how:
- understanding these issues drives deeper market knowledge to increase sales and payments;
- enterprises can integrate insights into everyday business operations;
- policy makers and governments can help enterprises take a gender inclusive approach.
Ashden’s three-year research project has examined how and why women and men in rural Tanzania benefit differently from solar home systems and micro-grids. The research offers the practitioner community valuable gender mainstreaming insights that cut across the electrification and clean cooking sectors in East Africa. It has been funded by the IKEA Foundation and the UK’s Department for International Development.
The workshop will be led by Ashden CEO Harriet Lamb and Scott Roy, CEO and Co-Founder of Whitten & Roy Partnership. They will share high-level findings from the study, and give practitioners the chance to actively shape the final research recommendations. Food will be provided.
Pre-registration is required for this session. Please email Louise.Hosegood@ashden.org if interested in attending.