Digging into Data: Accelerating Market Growth
Many clean cooking companies serve base of the pyramid (BOP) markets – a consumer segment for which data tends to be lacking. Using alternative data and focusing on the right data collection and analysis tools can give companies an edge to better serve their consumers. In this session, data companies will discuss how clean cooking companies can use data and analytics to accelerate growth – even in rural, frontier markets. Panelists will illustrate how companies can use cutting-edge data collection tools, data science techniques, and data from surveys and satellite imagery to better understand who their ideal consumers are, where these consumers are located, and how much these consumers can pay for clean cooking products. The discussion will also include practical applications of this data: specifically, how to optimize distribution, accelerate sales, and ensure sustainable growth.