Dr. W. Douglas Evans is a Professor at the Milken Institute School of Public Health, George Washington University. Doug does research on Social and Behavior Change Communication, Social Marketing, Digital Health, Branding, and Applied Experimental Research Methods. He has ongoing projects funded by the National Institutes of Health and major foundations, and he works in the United States as well as in low- and middle-income countries worldwide. He has published over 160 peer-reviewed journal articles, books, and chapters on behavior change methodologies including social marketing and health communication. He has ongoing studies and projects in sub-Saharan Africa and South Asia, including programs that apply marketing communication and branding strategies to change social norms related to multiple behaviors. Doug has current and recent projects focused on eliminating female genital mutilation and cutting, promoting modern cookstove adoption and use, promoting vaccination, and consistently using modern family planning and contraceptive methods.