Rocio Perez-Ochoa

At Bidhaa Sasa, Rocío is responsible for managing the holding company in the UK and supporting David in Kenya. She manages all financial matters and the analysis of all client data. She ensures the business does not run out of cash and analyses everything from client data, repayment patterns, and sales processes to the P&L or burn rate with nuclear precision.

Before launching Bidhaa Sasa, Rocío set up and ran the financial arm of BBOXX, a manufacturer and distributor of solar systems, which had subsidiaries in the UK, Kenya, Uganda, and Rwanda.

She is also an angel investor in companies involved in solar energy, biomass energy, sustainable forestry, mini-hydro projects, and social bonds. Prior to becoming an entrepreneur, she worked for the UK Government as climate change policy adviser and spent almost a decade working in London.